Our Public Policy Agenda

Last updated on: Published by: Elsbeth Sites 0

Healthy & Active Before 5 is a leader in advocating for health equity for young children and their families in Contra Costa County. HAB45 is committed to building capacity and taking action alongside its partners for local policy change. The HAB45 Executive Committee collaboratively determines its top priority areas that shape the HAB45 Public Policy Agenda:


Promote Land Use & Parks Policies that Expand Physical Activity Opportunities: Access to safe places to move and play is an essential ingredient for early childhood health. HAB45 will advocate for city and countywide policies that increase early childhood active play, preserve existing parks, form new parks, foster park safety, create 0-5 playspaces, and provide opportunities for active living in communities.

Prioritize Housing Security: Housing insecurity is a top concern for Contra Costa families. HAB45 works with trusted allies in the housing sector to highlight the needs of families with young children and advocate for policies that Protect tenants from displacement and eviction, Preserve existing affordable housing, and Produce housing that is affordable for low income families.

Advance Strategies to Increase Food Security: All Contra Costa families deserve access to affordable, healthy foods in their community. HAB45 supports policies at the organizational, local, and state level that increase access to fruits, vegetables, and clean water where children learn, play, and grow. HAB45 will also continue to support policies that promote breastfeeding and lactation accommodation in diverse settings.

Advocate for a Robust Safety Net: HAB45 is committed to advocating for a safety net that provides high-quality, comprehensive, and culturally relevant services to support the mental and physical well-being of all Contra Costa children, regardless of race, ethnicity, income, immigration status, or region.

In addition to these priority policy areas, HAB45 takes on additional advocacy activities in order to respond to current and emerging community needs. These include, but are not limited to, policies that promote economic security, early childhood education, mental health, health care, and racial and immigrant justice.

Reducing Unhealthy Marketing

Last updated on: Published by: Elsbeth Sites 0

We support the elimination of  exposure to marketing of foods of low nutritional value to children. We also encourage the reduction of TV and other screen time for children 0-5.

Exposure to unhealthy marketing in television and other materials can lead to unhealthy habits. Companies that market soda, sports drinks, energy drinks, and other high-calorie foods aggressively target children through television, websites, and social media.

Read more by visiting our blog post “Too much TV is unhealthy for kids”.

Click the image below to view a presentation by HAB45 Executive Committee Member Dr. Diane Dooley, MD.


“Parents have the power to reduce screen-time. Brochures on how parents can reduce screen-time for their kids available for download:




Your organization can receive a mini-grant to adopt one of our healthy policies aimed at reducing unhealthy marketing!

Also, check out Sugar Bites, a social marketing campaign promoting healthy beverages developed by First 5 Contra Costa with support from Healthy & Active Before 5 and Kaiser Permanente.

Our Model Policies

Last updated on: Published by: Tonya Love 0

Bend To The Right

Our Pledge the Practice, Pass the Policy (4Ps) Initiative is comprised of 6 sample policies. These model policies are a free tool available to you and your agency to help you get started with healthy policy change. To see how other organizations have adapted our model policies, check out our Policy Library.

UPDATE We modified our model policies to include new COVID-19 guidance this year. You may use this guidance to help children continue to be healthy and active during this time. We are offering mini-grants to agencies that pass new healthy policies in this area. If you already have a policy in place, we can provide a mini-grant to support your continued work. 

  1. Healthy Beverage Policy: Cut out serving sugary drinks and juice to children, families, and staff at your organization’s events, meetings, and celebrations.
  2. Healthy Food & Beverage Policy: Serve healthy foods and beverages at all organization meetings, events, and fundraisers. This means serving fruits, vegetables, low-fat dairy products, and whole grains to clients (both children and adults) and your staff. Collaborators, contractors, and grantees are also encouraged or required to follow your new Healthy Food & Beverage Policy.
  3. Breastfeeding Accommodation Policy: Expand on the California law that requires employers provide break time and a clean, private space for breastfeeding employees to breastfeed or pump milk. Go above and beyond to create a supportive environment for breastfeeding women in the workplace. Start with information and outreach to employees before they start maternity leave.
  4. Movement and Play Policy: Promote an organizational environment that supports movement and active play. Adopt policies that support families and clients with children to be active at your agency and support employees who want to be more physically active.
  5. Tap Water Promotion Policy: Provide tap water to young children to inexpensively promote health, help prevent early childhood obesity, and support a healthy planet. Go a step farther than providing healthy beverages, by having a policy that specifically supports serving tap water. 
  6. Reducing Marketing of Unhealthy Foods & Beverages to Children Policy: Create an environment at your organization that reduces childhood exposure to unhealthy food and beverage marketing by reducing screen time and removing unhealthy food and beverage advertisements from your organization.