Category Archives: play

Healthy Marketing with Parents’ Help.

Healthy and Active Before 5 and First 5 Contra Costa are working on a 3 year social marketing campaign to reduce the consumption of sugary sweetened beverages and promote drinking tap water. There is no single cause of childhood obesity. … Continue reading

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A fantastic opportunity!

Wow, what would you do if you were offered a million dollars to create obesity prevention programs in your local community? You can imagine the excitement of the B45 Executive Committee in February when Kaiser Permanente’s Healthy Eating Active Living … Continue reading

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Parents Groups take action with the help of First 5 Contra Costa

One of the founding agencies involved in the creation of Healthy and Active Before 5, First 5 Contra Costa’s mission is to help young children grow up healthy, nurtured, and ready for school. With revenue from Proposition 10, a 50 … Continue reading

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Why focus on beverages and play in child care?

In 2010, a new California law (AB 2084) passed that will improve the beverage offerings for children in child care.  Effective January, 2012 child care programs will be offering the same healthy beverages offered in schools: only 1 percent or … Continue reading

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