The Truth About Juice

The link between soda and poor health is the talk of the town as the research becomes ever clearer on the strong link between sugary beverages and risk for chronic disease. For good reasons, the public health community has heavily targeted those bubbly sugary drinks, but juice drinks (and even 100% fruit juice, if consumed in high quantities) are similarly harmful.

y2515e02_1In fact, many consumers are unaware of just how much sugar is in 100% fruit juice (and juice drinks are a whole other story).

While 100% fruit juice contains vitamins and minerals, it also has a lot of sugar. Eating whole fruit and vegetables instead of drinking juice provides more nutrients like fiber, which helps us feel full longer.

Below is a table outlining common fruit juice and fruit drink names and their accompanying percentages of real fruit juice. Many beverage companies put pictures of fruits and vegetables on their product packaging to suggest health. These packages can be deceptive. Reading the Nutrition Facts label is your best bet for knowing the actual fruit juice content of these kinds of drinks. Make sure to look for 100% juice.

Juice terms

Adapted from a resource prepared for the Food and Agriculture Organization of the United Nations:

It’s best to avoid serving juice of any kind to young children and to stick to serving water or low-fat milk instead (or breast milk for children who are still breastfeeding). But, if you do serve 100% fruit juice, ensure your child or a child in your care isn’t drinking too much by following these limits from the American Academy of Pediatrics:

  • Birth to 6 months. No fruit juice, as it offers no nutritional benefits to this age group
  • 6 to 12 months. If juice is given, limit it to 1/2 cup to 3/4 cup and serve it in a cup (not a bottle) to avoid tooth decay.
  • 1 to 6 years. No more than 3/4 cup a day.

Healthy & Active Before 5 has a Healthy Food & Beverage Policy (and so do many other Contra Costa organizations). Our policy holds us accountable by stating that we will not serve sugar sweetened beverages or 100% fruit juice to children or adults at any of our agency’s events, activities, or celebrations. Consider adopting a Healthy Beverage Policy at your organization. If you qualify, your organization could get a $500 mini-grant to support policy implementation.

Need some ideas for alternatives to sugary drinks for your little ones? Check out our last blog post!

Leave a Reply

Your email address will not be published. Required fields are marked *